Introducing:
Pain is Progress
Pain Is Progress reframes failing as proof you’re getting better. Vans celebrates the slams, not just the landings, because no one starts a pro.
Social Extension
A social-first challenge invites the community to post their own fails using #PainIsProgress. Each week, Vans selects creators to receive a physical get-well card and a limited Pain Is Progress Vans sticker, turning every fall into a badge of progress.
Vans X Power Slap Collab
Vans partners with Power Slap for a live event integration. At select competitions, the competitor who takes the hardest slap receives the Vans Pain Is Progress Award.
BTS
